Monday, August 8, 2011

Marketing Food to Kids

Regulating marketing campaigns to kids is a good thing. With childhood obesity and diabetes continuing to rise at alarming rates we need to get on top of this fast. By reducing the amount of subliminal messages kids see and hear we may be able to limit what kids are eating and should have a trickle down effect for the companies of these foods. Think, if top cereal brands of sugary cereals can no longer market to children they will have to come up with a healthier alternative. By having the government regulate the advertisement of these foods then at the very least it will bring awareness!
Many countries already have implemented such restrictions. The UK prohibits the marketing of all fast food and infant formula (except follow-on formula). Australia also has advertisement restrictions and completely bans the advertisement of all infant formula products.
I can see how some people will say, "we already have to much political involvement!" My response would be,"well who else is going to protect our children? Parents certainly aren't doing their job" Or maybe, there is such a widespread lack of nutritional education for parents. Or maybe its the the fact that unhealthy food is much cheaper than healthy alternatives Plus there are coupons upon coupons readily available. Have you seen the show Extreme Couponing? These families are buying stockpiles of processed foods because they are able to buy them at a rediculous discount. I could go on and on but the bottom line is that our next generations are getting more and more unhealthy. There must be change!!!

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